Larry Hahn - How Do You Measure Success?

A Story about Larry Hahn

January 2013

founder of Scentura Creations, a Leading Provider of High-Quality Fragrance Products to Independent Distributors worldwide.


Larry Hahn grew up average... an average student, an average talent, in an average town...

He never gained much in the way of education or experience, and certainly wasn't the type you'd predict would one day become one of the largest wholesale fragrance distributors in the world.

How It All Started

When Larry Hahn was in his late 20's, he was going from dead-end job to dead-end job, and living paycheck to paycheck. A reality that is all-too familiar for a lot of people, especially in difficult economic times like these.

Ultimately, he realized that he wasn't ever going to become a success working for someone else. He'd had enough, and decided he was going to build a business that would make not only himself successful, but would make the people associated with the opportunity successful as well.

A Simple Business

Since he didn't have much business experience, and had no technical skills to speak of, he needed a business idea that was simple. He realized that the simplest formula for a business is to purchase a product in bulk, and sell each item for a small mark-up... a basic business concept that required the one skill Larry actually had, the ability to talk to people.

Early on, Larry Hahn began purchasing housewares and other consumer products in bulk lots. He used every dollar he could scrape together to purchase goods, and then distributed them to the public for a small profit.

Soon he had enough money to start purchasing larger wholesale lots and lease a warehouse space. At this point he knew it was time to start thinking about how to expand the business.

An Opportunity is Born

Larry Hahn believed in the idea that "the more people you help become successful, the more successful you'll become." And he knew that if he was going to expand his business, he needed to show other people how to be in business for themselves.

Early Success

One of the keys to Larry's early success is that he eliminated the need for large amounts of capital by providing the merchandise to business owners on a handshake, and taking all the financial risk himself.

As business continued to grow, more companies began to experience the Scentura Creations Opportunity, and he continued giving average people a chance to own their own business.

Scentura Creations

Soon, Larry Hahn decided it was time to make a change. He wanted to supply his offices with a product that was easier, more manageable, and more recession-proof. He went in search of a new product in an industry that could sustain growth over the long term.

When Larry came across the fragrance industry, it was a perfect fit. With hundreds of millions in annual revenue, a long history of stability in the industry, and the fact that it's a smaller, light-weight product, he knew this is where he needed to be.

Scentura Creations was born, complete with its own line of high-quality rendition fragrances and a new trademark, Observe' L'Essence.

The fragrance products were immediately a hit, sales spiked dramatically, and the company hasn't looked back.

Still Going Strong

Having been in business for more than 35 years now, Larry Hahn has seen hundreds of people become millionaires using a simple business formula that he created years ago. He had this to say of the many years of success his business has seen...
"I never dreamed I would become as successful as I have. But what I'm most proud of is how many people I've watched start with nothing, literally nothing, learn this simple formula, and within just a short time, they're running their own business and living the life they've always wanted. The true measure of success is how much you help other people."

Past and Present

A few photos of Larry Hahn in front of the 500 sq. ft. apartment he grew up in.
Click the thumbnails to see full-size images.
Larry Hahn in front of his old apartment.
Larry Hahn and his Bentley in front of his old apartment.
Larry Hahn close-up.
He now lives in a $30 million mansion in Los Angeles. Not bad for a guy from the streets of Miami.

Written by Nicholas Brunson

Read more about Scentura Creations.

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